Style by Coco: Molla la Donna

Some time ago our Pin Me Up Photography team did the prize photo shootings for Pin-Up Finland 2014 winner, Molla la Donna. The photo shooting was one of the prizes Molla got for winning the contest.

For this new photo shooting we wanted to bring something new and something we had not done before. I had been to London studying vintage hair styling last autumn, and I came back with a bunch of ideas. The course I attended was held by Vintage Hair Lounge, who is the European wholeseller of Besame Cosmetics. What they taught in the course was how to do period correct hair styling for camera from 1930's to 1960's. The teacher of the course was Gloria, so stylish woman who herself had learned to do hairstyling in the 1960's. So I came back home with a head full of ideas. I have trained doing hair styling all winter, and this was the perfect opportunity to try them in real photo shootings with our team and beautiful Molla.

The new thing we went for was that we wanted to do as period correct pin-up photos as possible regarding styling and photo retouching. The outfits in the photos were all sponsorship products from the contest. So it was very important that all the sponsor brands would get visibility in the best possible way. It was also the reason why we were not able to do totally period correct photos: all the sponsor brands were reproduction brands BUT they all represent high quality in and are based in the style of mid century style. This made the whole project very inspiring!

We did 3 styles for Molla la Donna and all of the styles were built around each sponsorship outfit that was also seen on stage in Pin-Up Finland contest worn by Molla. According to the style of each outfit we chose the decade that was closest to each outfit. I did the hair-do's and Arabellum did the make-up based on each decade's style. We even chose the Besame Cosmetics make-up shades to be true to the decades!

1940's:
First we took these tiki style pictures that were built around Dovima's coral playsuit. We have a new green background that fits just perfectly this theme. Tiki is a typical 1940's pin up photo theme that came to America with WWII soldiers. The victory rolls and classic pin-up make-up belong to the 1940's as well.

The other outfit for the 1940's was this What Katie Did lingerie set. What Katie Did is my personal absolute favourite lingerie brand and I love styling pin-up pictures with their products. This photo also became our valentine's day marketing photo. 

Both 1940's sets were completed with Miss L Fire shoes and JoJo's Hair-do's hair flowers.

1950's:
 For the 1950's photos we chose diner theme and I changed the hair for a pony tail, and Arabellum changed the make-up for wing eyeliners and red lipstick. The dress was from my own Pin Me Up Clothing collection, and the bag is from a talented accessory design brand Sulokas.

Photo credits:
(C) Pin Me Up Photography / Pin-Up Garage
Photographer: Ani Koivisto
Style and hair: Miss Coco de Noir
Make-up: Arabellum
Model: Molla la Donna/ Pin-Up Finland
Sponsors: Besame Cosmetics, Dovima, Jojo's Hair-do's, Miss L Fire, Pin Me Up Clothing, Pin Me Up Photography, Pin-Up Garage, RockaCherry, Sulokas, What Katie Did